Scent Marketing: Adding Aroma to Experiential Activations
People only recall about 50% of the visual images they see after three months, but remarkably they can remember more than 65% of what they smell even after a year has passed. – Sense of Smell...
View ArticleThe Sense of Smell in Experiential Marketing Campaigns
Sight is key for first impressions. Sound sets the mood. The sense of smell, however, is more connected with memory and emotion than any other sense. It is the most direct of all senses to your brain...
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